futures grow from seeds of thought
Designing an online community is a far more delicate affair than most realize.
When an architect designs a physical community space, she considers how the architecture will shape social interactions. A long hallway of offices creates an utterly different dynamic than desks with arranged in an open space. One might foster individuality, privacy, propriety; the other: collaboration, distraction, communalism.
Still, physical spaces can be flexibly repurposed and worked around if the inhabitants desire a social dynamic not instantly afforded by the space. Office doors can be left open to invite easier interaction. Partitions can be raised between adjacent desks to limit distraction and increase privacy.
That’s physical architecture. The information architectures of online communities are far more deterministic and far less flexible. They literally define the social architecture by pre-specifying in immutable computer code what information you have access to, who you can talk to, where you can go. In the online world, information architecture = social architecture.
In one sense, I’m echoing Marshall McLuhan: the form and constraints of a medium shape the thoughts and behaviors of those who use them. Every user interface and information architecture is a different medium that has a fundamental influence on its users’ thoughts.
This is true at a gross scale: how is the social architecture of Flickr different from that of Shutterfly? For one, Flickr invites the world into the community to share photos with each other. Shutterfly only lets its users share with specific friends and family members. The first is a commons. The second is the suburbs.
It’s also true at the level of the finest details, which bears on an online community design project I’m engaged in now with Howard Rheingold and a group of professional and student journalists. Our goal is to design the next-generation platform for digital journalism. As an example of how the finest of details can profoundly alter the social architecture of a community: do we show the photograph of a news story’s author in their by-line? Doing so would create a more personal connection to the writer. It would also invite reader bias based on race, gender or good looks. It’s a small detail with large implications.
I think this is an issue which can and should influence our design process. If we build a platform piecemeal, by sticking together “features” which, in isolation, seem useful, we’re not aware of the larger social architecture being created. The features may be contradictory in the social dynamics they engender.
Better would be to start at the broadest level — not the details — by designing the social architecture we’d like to create and find the pieces that will work harmoniously to manifest it.
U.S. President George W. Bush intended to visit the Stanford University campus yesterday to meet with members of the Hoover Institution, a neo-con think tank in Hoover Tower. But Mr. Bush never made it to Hoover Tower. Why? I was there and I’ll tell you why.
The mainstream press is reporting that Stanford protesters blocked the only road leading to Bush’s meeting so that it had to be re-located, and that three Stanford students were arrested. This is simply not true. Grassroots journalism by people who were actually there is giving a different and much more revealing account of what really happened. I’ll give you my own summary of what occurred based on being there myself, interviewing others who were there, knowing the protest organizers and being acquainted with the students who were arrested.
The presence of one thousand and more protesters, accompanied by the Stanford Band, caused Bush to relocate his private meeting at Hoover Tower to former Secretary of State Shultz’s house on Delores Street (about a block from where I live). However, contrary to what the press is reporting (see “How the secret was spread“, below), the road to Hoover Tower was not blocked by protesters. Law enforcement had set up barriers to ensure clear passage long before the protest began, and these barriers were respected by the crowd. However, around 4pm, police in riot gear appeared and attempted to move the crowd by force from its position on Serra Street, East of Hoover Tower. Strangely, they did not attempt to inform the crowd of the reason why.
Students resisted this move and sat down in the street. That’s when law enforcement pulled a very strange maneuver of questionable legality. They brought in a fire truck with sirens wailing and claimed (falsely) that there was a medical emergency at Hoover. After a lot of verbal abuse from police and firemen, only three protesters remained blocking the truck and these were dragged off (as shown prominently in the photo coverage), arrested, and taken away in a paddy wagon. They’ve since been released on misdemeanor charges. Absurdly, the fire truck then turned around and drove unhurriedly away, sirens off, and the protesters were allowed to fill the street again. Presumably, it had been during this confrontation that Bush’s meeting was re-located.
In summary: One of the top three universities in the United States spurned President Bush from coming on to campus; three Stanford students were arrested for disobeying a lie and obstructing a misappropriation of emergency services personnel. That part of the story has yet to ripple out to the mainstream press. You read it hear first.
Now let’s back up to see how this all unfolded and how the news is now being spread by mass media and digitally-mediated grassroots journalists.
Until a few days ago, Bush’s visit was totally unexpected here at Stanford. That’s true even for the University administration, who had scheduled many important events for next-year’s freshmen visiting for Stanford Admit weekend. The single biggest event was scheduled to happen on the same day as Bush’s visit, in Memorial Auditorium across the street from Hoover Tower, but this was suddenly scrapped due to Bush’s sudden imposition.
In the couple of days leading up to Bush’s arrival, it was fascinating to witness how rapidly this potent local news meme spread through the student population over social and digital networks. On a college campus, these networks are so closely intermingled that a meme moves seamlessly through and between each. Someone reads an email who tells a friend who tells another friend who emails a group list, etc. I received five emails in three hours from different sources. All were forwards that already had a long lineage.
The earliest signs I heard of came over the Stanford Band’s email list two days before the visit. The Band immediately started preparing a musical protest, choosing tunes that reflected political sentiments, like “American Idiot” by Greenday and “Hey, Big Brother” by Rare Earth. I overheard the news in class the next day (one day before the visit). That night, campus email lists were abuzz with info about the president’s schedule and plans for a large-scale protest: meet in White Plaza at 1:30 to rally and make signs; march to Hoover Tower at 2:00. The campus newspaper didn’t carry the story till the day of Bush’s visit, but had some interesting details about snipers being posted in Hoover Tower.
On the big day, I just happened to be tabling in White Plaza from 12 – 1:30, promoting the campus Cooperative Community with flyers and musical instruments. I also set up a sound system there to be used by student groups for a sustainability event from 12 -1. After that, I “accidentally” left the equipment set up so that when the protest rally started at 1:30, there happened to be a sound system turned on and turned up, with a microphone plugged in and ready to go. I’m no activist, but I do understand the power of technology to shape collective action.
Also interesting, now that the momentous event has now passed, is to witness the ripple of news about it propagate outward to media outlets of varying proximity (Stanford Daily, Palo Alto Weekly, San Jose Mercury News, San Francisco Chronicle, Associated Press, New York Times), and grassroots journalism sources like videos on YouTube, photos on Flickr, and coverage on blogs. The chart below shows the number of posts that contain ‘Bush + Stanford + Protest’ in recent history.
Rachelle Marshall, a senior citizen member of the Raging Grannies protest group, said “It’s the greatest thing since I’ve been at Stanford. I’ve been here 50 years.” Perhaps with the rise of densely connected online communities at college campuses everywhere, digital tools for communication and coordination are going to be figuring more and more prominently in student activism efforts. Similarly, while the power of protest has seemed to dwindle in recent times due to lack of mass media attention, the rise into legitimacy of grassroots online journalism may be giving the punch back to protest. Interesting times, indeed.